“Dan Clifford – East Coast reliable and California laid-back” – this was the opening to a speech at my wedding by a good friend. The phrase elicited lots of audience smiles and laughs, as friends realized he got it pretty right using only six words. As a Boston native now living in the Bay Area, I’ve been able to grab and hold onto a few of the stereotypical traits of each region. I’ve come to see that this six-word phrase can be a successful business and life strategy – if you are reliable in the right areas, you can be more laid-back in the others. And vice-versa.